A yearly paid certification program needed to be reimagined to maintain engagement and perceived value - especially as the program price increased. The existing experience relied heavily on a standard Articulate Rise format, with limited visual variation, interactivity, and variety in how content was delivered. It also needed to redesigned with a mobile-first approach to better meet the needs of learners accessing content on the go. The goal was to create a more engaging and modern learning experience while keeping the program scalable and efficient to update each year.

I led a redesign of the certification program to move beyond the standard Articulate Rise format. The program was built mobile-first, featuring custom visuals, AI avatars, enhanced interactivity, and varied formats across 8 eLearning modules and 2 gamified quizzes. I also leveraged AI-enabled tools to streamline content development and create dynamic learning assets, making the program more engaging while keeping production scalable and efficient.

The redesigned program achieved an 82% learner satisfaction rating, maintaining strong engagement even with an increase in program cost. The mobile-first design improved accessibility and usability for learners on the go, while the enhanced visuals and interactivity helped increase overall perceived value. AI-enabled production also made future iterations faster and easier to scale.